I think one of the key things to optimize a business place in Google Maps is making sure your business information is accurate and consistent across all platforms. Ensure your business name, address, and phone number (NAP) are the same everywhere. Also, add photos and encourage happy customers to leave reviews – this really helps. For software solutions, sales automation tools like Salesforce or HubSpot can streamline your customer interactions and ensure you're responding to reviews and messages promptly. I've heard good things about Me-Pos , especially for businesses needing robust point-of-sale solutions. I’ve been diving into this topic myself.