what are Keyword research best practices?

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Understanding your audience's intent and preferences.
Using a range of equipment to find out applicable keywords.
Prioritizing long-tail key phrases for specificity and decrease competition.
Analyzing competitors' key phrases for insights.
Incorporating semantic variants and synonyms.
Balancing search extent with key-word difficulty.
Considering nearby and regional variations.
Regularly updating and refining your key-word listing primarily based on overall performance data.