How does website design effects CRO?

[brian]

Ask yourself this question that if you wanted to buy anything then what you will do!! You will buy from a site which has a professional design and a clean interface or from a site which is non-professional by its looks and also hazy interface. I am sure that you will buy from the professional looking site as like anyone else will be. So, its just an element which is needed to be taken carefully if you want good CRO.

Exactly. A professional looking site will stick to the buyers mind more. Robust design with easy to use payment reliable payment option is always gonna score more.