Importance of Deep Linking

[kabirthapar]

A deep-link is a hyperlink that leads to a specific page on a website other than the home page. Deep-links convert two times better than generic links! That means you can double your chance of generating a sale by simply using a deep-link instead of generic link. Studies show that problems associated with navigating a website can account for up to 25% of failed product purchases. When you bring your customers directly to the information they want, you are greatly increasing your chances of making a sale!

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