08-04-2020, 10:10 AM
When you create content, choosing the right tone and using personal language can help build trust. Aim to:
1. Create content that’s vulnerable. Talk about the areas you’re still learning about, the areas where you’re still making mistakes, and the questions you don’t know the answers to. This shows your readers that you trust them.
2. Create content that has some personal touches, or tells a story. This doesn’t have to be deeply personal, but showing a little of who you are can really build a connection.
Ultimately, if you want to gain your readers’ trust you need to be trustworthy. Be transparent with your readers, act with integrity, treat them with respect, and keep your promises.
1. Create content that’s vulnerable. Talk about the areas you’re still learning about, the areas where you’re still making mistakes, and the questions you don’t know the answers to. This shows your readers that you trust them.
2. Create content that has some personal touches, or tells a story. This doesn’t have to be deeply personal, but showing a little of who you are can really build a connection.
Ultimately, if you want to gain your readers’ trust you need to be trustworthy. Be transparent with your readers, act with integrity, treat them with respect, and keep your promises.
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