Is SEO possible without Content Marketing?

[Tiwari]

All Content Is Not Created Equal. Sure, there are different types of content, as elaborated on above, but what is more important is to understand that just having “something” is not necessarily good. Google wants to see three particular aspects of content – quality, uniqueness and relevance. Quality is pretty self explanatory – good, well written copy or well produced videos that exude professionalism and authority. Relevance is also pretty straight forward. If the user is searching on “cars” and you’re your site is about “boats”, clearly it is not relevant. Now obviously that example is oversimplified, but you can infer that the more specifically relevant your content is to what the user is searching for, the more success you will have in bringing those users to your site via Google. Uniqueness is a bit more esoteric.