How to Stop Failing at SEO?

[richardmsmith]

Here are several things to avoid:
Shiny Object Keyword Syndrome
One-Off SEO
Missing Links
Falling Short on Measurement
Waning on Training
Frugal SEO Tooling
To Be Optimized, You Must Socialize
There are many more ways than this to fail at SEO and SMO for Public Relations, but as a foundation, these tips can serve to help PR Agencies and Corporate Communications avoid some of the pitfalls and become more productive, more quickly with their SEO efforts.