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Is my unique offer compelling?
#2
Your value proposition should come from what you do better than the competition, not from forcing copywriters to be clever.

Look at the weaknesses of your competitors & ask yourself:

Is your website easier to use?
Can your product be better tailored to the market?
Do you have a kick ass customer service team?
Is your return policy or customer guarantee superior?
Are your prices lower?
Do you have faster shipping options?
Is your atmosphere better?


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