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What are the basic checklist to optimize PPC campaign daily?
#5
First of fall You should check your searchs. In Which search term your ads are showing. if its relevant then ok and if it irrelevant then put it into negative keyword.
1. Now Check your avg. position which position your ads are appearing.
2. Check your Extension data
3. Check Segment Report
4. Check Auction insight report and find information about your keyword like top of the page, avg. position, impression share
5. Check devices from which devices you are getting good result
6. Use RLSA Remarketing list for search
7. Check your page speed
8. Check your quality and how can you improve your quality score.
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