01-04-2018, 05:27 AM
Anchor text is the visible portion of a link that is displayed within your browser. As a general principle of SEO, it is one of the most important aspects of on-page and off-page optimization. As with most aspects of SEO, there are many sides to this equation. Search engines like Google use anchor text to help determine the relevancy and importance of a given website. In the context of SEO, there are a number of different types of anchor text:
branded anchor text (e.g. Apple, Microsoft or Elite Strategies)
targeted anchor text (e.g. “payday loans” or “seo tutorial” or “iPhone charger”)
generic anchor text (e.g. “shop now” or “check it out”)
plain URL anchor text (e.g. “https://elite-strategies.com/services”)
image anchors
branded anchor text (e.g. Apple, Microsoft or Elite Strategies)
targeted anchor text (e.g. “payday loans” or “seo tutorial” or “iPhone charger”)
generic anchor text (e.g. “shop now” or “check it out”)
plain URL anchor text (e.g. “https://elite-strategies.com/services”)
image anchors