Do you still build backlinks?

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The confusion for many people starts when they begin researching ways of getting their content seen by the masses and ranked in the search engines. Google currently dominates the majority of online searches and uses an algorithm designed to provide the most relevant and valuable content to its viewers. It is this search algorithm that many people believe they can manipulate in order to gain faster, higher search rankings, usually by adopting a technique known as “backlinking” or external link building. Backlinking methods have been the basis for many SEO techniques over the years, but do backlinks still work? Can they help us climb the ranks of Google? And should we be using backlinks as part of our ongoing marketing efforts?