08-11-2017, 04:35 AM
You can certainly can bid higher to get your position improved. But see position increase doesn't necessarily mean that you will get a better CTR.
You and your competitor may bid at the same amount of money but the one with better QR (Quality Score) will get better position and hence good CTR.
You and your competitor may bid at the same amount of money but the one with better QR (Quality Score) will get better position and hence good CTR.