B2B Content Marketing tips

[frank]

With regards to promotion of your content. Outreach before you create the content to gauge interest and get guaranteed buy in before you launch. It will also help you to decide if the idea is sticky enough before you spend lots of time and effort on something that may have no interest.

Yeah, I agree with you content which is trending or in demand must be focused on, otherwise no matter what happens it will fail.
And also creating demand for other marketers and working on that is also a very good trick. Suppose, if you are providing any kind of service which is new to the market then give it away free for the first couple of times. And then when your clients trust your service and rely on it then you can give it to them in exchange of money.