B2B Content Marketing tips

[Stu_deav]

You have to find an interesting angle that would interest your audience. For example, if you sell a boring product, or have a subject matter that isn't very exciting there are always angles you can approach a content idea from. We sell ink and toner, not very sexy, a necessity stress purchase product but many of our customers work in an office, use a printer so the angle is around office, printing in the office, printer issues, office banter or mishaps. Plenty of angles that can be related to printing and needing cartridges.

With regards to promotion of your content. Outreach before you create the content to gauge interest and get guaranteed buy in before you launch. It will also help you to decide if the idea is sticky enough before you spend lots of time and effort on something that may have no interest.