05-03-2017, 07:21 AM
Eye catching results – Drawing a search user’s attention from your competitors’ listings to your own result.
Potential CTR increase – Possibly increasing click through rates and lowering the chance of the user ‘bouncing’ as they see more information about the page before clicking through (there is also the potential to deter users if the additional rich snippets information shows something they were not looking for).
Providing ‘quality’ results – Offering results that could match the user’s intent more closely. On the downside, if the informational benefit of the rich snippet satisfies the users search query, it might eliminate the need to click through for further engagement.
Potential CTR increase – Possibly increasing click through rates and lowering the chance of the user ‘bouncing’ as they see more information about the page before clicking through (there is also the potential to deter users if the additional rich snippets information shows something they were not looking for).
Providing ‘quality’ results – Offering results that could match the user’s intent more closely. On the downside, if the informational benefit of the rich snippet satisfies the users search query, it might eliminate the need to click through for further engagement.
![[-]](https://seomotionz.com/themes/cerulean/collapse.png "[-]")
