03-27-2017, 02:08 AM
Yesterday, during the AMA with Google session at SMX West, Google's Gary Illyes may have confirmed the Fred algorithm update that targeted low value content on March 7th/8th.
Gary said in his response to questions about this Fred update that when they discussed the industry chatter on this update, his "search leads" (I guess his bosses) decided not to discuss it with the public. Then Gary said he will say one thing, that the sites impacted by this update should have been because what they are doing are specifically against Google's webmaster guidelines. Gary said the answer to why sites got hit by this is in the existing webmaster guidelines.
Gary said in his response to questions about this Fred update that when they discussed the industry chatter on this update, his "search leads" (I guess his bosses) decided not to discuss it with the public. Then Gary said he will say one thing, that the sites impacted by this update should have been because what they are doing are specifically against Google's webmaster guidelines. Gary said the answer to why sites got hit by this is in the existing webmaster guidelines.