Which type of PPC??!!

[lootmeup]

Here is the two scenarios. Which can work better for a eCommerce site?

Target audience by general PPC or target via highest bidder. I am not talking about lead generation here. I am talking about good exposure that can lead to sales in return in the near future.

[white knight]

The general idea will be that you don't target them via highest bidder. Because via it you will generate leads that's for sure but its not good for exposure. Highest bidder is a very detailed oriented targeting which good for CPA scenarios.

[supaul]

Try targeting in a broader way.

[lootmeup]

Thanks for the suggestion guys.