Is it real, to promote & increase traffic via facebook??

[master11]

Some says facebook promotions are useless. I want to know is it really possible to promote & increase traffic via facebook??

[Paul]

Yeah, it is a good way to promote your site and also it helps you to build specific audience over the internet who will like to keep informed about your site. And that increases the traffic in turn.

[PK357]

This is such a hot topic nowadays. It is interesting to get into the attribution model of social. Here is some analytics data from on of our clients sites as an example. This data is from August 21-September 21, 2013

Visits: 59,190
Visits via Social Referral: 1,624
Conversions: 2,001
Contributed Social Conversions: 31
Last Interaction Social Conversions: 9

Social visits made up just 2.7% of the total visits to the site, but this is including ALL social media platforms. We have a social media expert in-house promoting it actively. Here is the breakdown by channel:

1.Pinterest 772 visits 47.54%
2. Facebook 542 visits 33.37%
3. Blogger 192 visits 11.82%
4. Yelp 69 visits 4.25%
5.LinkedIn 17 visits 1.05%
6.Naver 7 visits 0.43%
7.Twitter 6 visits 0.37%
8.WordPress 5 visits 0.31%
9.Polyvore 4 visits 0.25%
10.Google+ 3 visits 0.18%

What does this all mean?? That Facebook alone accounted for .0091% of total website traffic! The revenue numbers show a similar picture. There were 2001 conversions bringing in $89,609.88 USD. Of those 2001, just 31 had contributions from social channels ($803.03 USD). However, the last interaction model shows only 9 conversions for a total revenue of ($279.40 USD). After you subtract margin, you are probably looking at between $100-$150 profit over a month. The percentage of total revenue with eh last attribution model is less than half of 1%.

Maybe you're NOT selling anything, but, consider it from just a traffic point of view. Why push efforts in a place where your traffic returns are mediocre? Yes, every brand should have a facebook/Google Plus/Pinterest page, but don't take time away from your SEO for it. 8-)

[motionz]

This is such a hot topic nowadays. It is interesting to get into the attribution model of social. Here is some analytics data from on of our clients sites as an example. This data is from August 21-September 21, 2013

Visits: 59,190
Visits via Social Referral: 1,624
Conversions: 2,001
Contributed Social Conversions: 31
Last Interaction Social Conversions: 9

Social visits made up just 2.7% of the total visits to the site, but this is including ALL social media platforms. We have a social media expert in-house promoting it actively. Here is the breakdown by channel:

1.Pinterest 772 visits 47.54%
2. Facebook 542 visits 33.37%
3. Blogger 192 visits 11.82%
4. Yelp 69 visits 4.25%
5.LinkedIn 17 visits 1.05%
6.Naver 7 visits 0.43%
7.Twitter 6 visits 0.37%
8.WordPress 5 visits 0.31%
9.Polyvore 4 visits 0.25%
10.Google+ 3 visits 0.18%

What does this all mean?? That Facebook alone accounted for .0091% of total website traffic! The revenue numbers show a similar picture. There were 2001 conversions bringing in $89,609.88 USD. Of those 2001, just 31 had contributions from social channels ($803.03 USD). However, the last interaction model shows only 9 conversions for a total revenue of ($279.40 USD). After you subtract margin, you are probably looking at between $100-$150 profit over a month. The percentage of total revenue with eh last attribution model is less than half of 1%.

Maybe you're NOT selling anything, but, consider it from just a traffic point of view. Why push efforts in a place where your traffic returns are mediocre? Yes, every brand should have a facebook/Google Plus/Pinterest page, but don't take time away from your SEO for it. 8-)

Hello members,
PK357 have shared a worthy information regarding the topic. Well thanks to him. I too agree with him that webmasters should not spend time & effort more in Social media networks rather than in SEO. SEO must have to be the first preference.
Social media networks such as facebook are now-a-days only to make your audience aware of your updates as said by "Paul".

[rf-harris]

Facebook can certainly help to increase traffic to any website. You can buy facebook ads and if you are not willing to spend then you can simply join various groups and share you website there.