Any Copywriting Tips for Emails

[bsteve]

What are the copywriting tips will you give to a newbie for emails?

[lordp]

To the point not lengthy headline.
Email templates simple yet good and responsive.
Clear call to action button.
No super incentive keyword that might get the mail to be red flagged.
Emails should as much as personalized as you can make them.

[avinash]

To the point not lengthy headline.
Email templates simple yet good and responsive.
Clear call to action button.
No super incentive keyword that might get the mail to be red flagged.
Emails should as much as personalized as you can make them.

Nice ones.

Just make sure not to use words like free, best of, top of like that too much. It raises the suspicion.

[ksmith29]

Simle HTML mails always work great for me.

[bsteve]

Can I ask which ESP do you guys prefer mostly?

[lordp]

Can I ask which ESP do you guys prefer mostly?

As I organize and manage several leads. I use many ESP's according to my my needs such as GetResponse, ConstantContact, aweber, even mailchimp sometimes.