How to build unique sales page every time?

[viking91]

There is no creativity anymore. People write same sales letter just by rewriting the old one. How do you guys build unique sales page everytime? Don't you guys fear of plagiarizing?

[white knight]

Its not the fact that people are not willing to build unique sales page but the fact is that it can't be built everytime. And also if you are promoting a specific product then how can you make one sales pitch more unique than the other?

[davidsmith21]

Here’s a table of contents so you can navigate them easily:

Understand Your Audience
Create a Value Proposition
Get the Price Right
Determine the Right Length
Nail the Headline and Subheadings
Describe Your Product
Show the Benefit of the Benefit
Get the Language Right
Handle Objections
Prove Visitors Can Trust You
Incorporate Images and Video
Make Your Copy Scannable

[viking91]

Here’s a table of contents so you can navigate them easily:

Understand Your Audience
Create a Value Proposition
Get the Price Right
Determine the Right Length
Nail the Headline and Subheadings
Describe Your Product
Show the Benefit of the Benefit
Get the Language Right
Handle Objections
Prove Visitors Can Trust You
Incorporate Images and Video
Make Your Copy Scannable

What do you mean by "Make your copy scannable"?

[richardmsmith]

In your initial conversations with a prospective client, the focus of your conversation should be on your potential client’s needs, wants and desires. Your product or service should take a back seat to what they need.