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I am new to this forum can you please tell me diff between adwords and PPC
Joined: Jun 2018
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Adwords it is a programm for PPC
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Google Adwords is a paid keyword promotion tool used to build your keyword popularity and also generate good traffic from them. PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
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Google Adwords is consist of keyword planner, PPC, etc.
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Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.