Does all urls have to optimized?

[lata21]

Does all urls have to optimized including the landing page and sales page?

[ksmith29]

User friendly urls always increases trust so in turn they increases sales. So, yeah if you can then do it.

[lordp]

We optimize all of our urls. Its for the best.

[siva s]

The URL of a landing page should adhere to all rules of SEO friendly URLS. In other words, it has to be: Short and to the point – Long URLS confuse both search engines and users.

[elena125]

If URLs are user-friendly then it optimizes very soon. Search engine gives priority to such types of URLs that are user friendly.