Google SERP Changes & Algorithm Updates -January 2025

[bsteve]

@Kang No amount of CTR is going to save. The RPM rates are actually falling day by day.

Exactly the CTR rates are also down.

[UKcart]

40% fall in traffic. But quality traffic is present so everything is fine.

@elliekushn Will do.

[designhub]

Our traffic and rpm rates are coming back slowly after 20 days or so.

But fluctuations and falling of numbers are a constant thing.

[enot]

@elliekushn Even though CTR numbers are high. Still Rpm rates are remaining low. I think country and demographics are playing a huge role now.

[rakuten]

US traffic is crushed. 80% fall in traffic overall this week.

[evancr]

US traffic is crushed. 80% fall in traffic overall this week.

Wow that's a lot.

Our is minor compared to yours around 20%.

[zeus]

US traffic is crushed. 80% fall in traffic overall this week.

It did then the last 24 hours they are coming back.

I am also seeing some targeted traffic unlike last week which was totally zombie like.

[rakuten]

@zeus

Today it hasn't fallen but it hasn't got better as well. But nothing can be stated since it's weekend.

[white knight]

US traffic is crushed. 80% fall in traffic overall this week.

It did then the last 24 hours they are coming back.

I am also seeing some targeted traffic unlike last week which was totally zombie like.

Quality of traffic has increased in many cases. I am not going to lie here. But they are from sources that we don't expect much about aka forums.

[cc1]

@white knight If they provide quality info then I don't have any problem. But they often push large sites like reddit and what nots.