FB bidding problem

[bpatel]

One of our campaigns on FB was paused for a couple of months and now I am re-starting them. The bids were previously between $1-$2. But now I am seeing that are about $10. How is this possible?

[frank]

Its not unusual it happens. Maybe some offer in your niche has worked for the marketers wonderfully so the competition has risen.

[avinash]

Its not just in facebook. It can happen in any ad network. People bid higher according to the possibility that how their ROI is going to be so if they see sign of profit they will bid higher.

[bpatel]

Now the bidding has again fell under $5.

[limbo]

Now the bidding has again fell under $5.

Bids are bound to change all the time.