Joined: Jun 2016
Posts: 119
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Some build separate mobile site for their products and some marketers just optimize their site according to mobile. What should we do? Any thoughts which is better?
Joined: Jul 2014
Posts: 997
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It totally depends upon the audience and on the type of site which you are dealing with.
If your products search audience is mainly from mobile then building a separate site or an app will be more advantageous then rather just optimizing the main site. Suppose, you have a blog and now you have launched a sales page whose audience is mainly from mobile then you should always consider building a separate page just for them.
Joined: Sep 2016
Posts: 541
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Well although it depends and varies in every case. But I don't think that its completely necessary to build a separate site for just one product. You can just add a sub-domain to your site and optimize it for your product's mobile users.
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