Google SERP Changes & Algorithm Updates - January 2025

[ursuls]

Now rpm rates will be down for a week or so since the inventory are left empty.

Everything will be back after a few days.

[der]

RPM rates are bad.

US, EU traffic are also gone since the start of the month.

Asia traffic is too struggling.

[harvee21]

Asian traffic is struggling ! That's a new one.

We simply have overboard Asian traffic these days.

[eddie]

Asian traffic is struggling ! That's a new one.

We simply have overboard Asian traffic these days.

Traffic is low. But bot traffic is high.

[nehal91]

Asian traffic is struggling ! That's a new one.

We simply have overboard Asian traffic these days.

What are you talking about? Legit Asian traffic is just like US and UK, they are hard to find. These residential proxies are wrecking havoc.

[ursuls]

@harvee21 Asian traffic might look like easily available but they are not. Majority are bots and AI. Asian traffic that actually converts are very hard to get.

[bhavimedia]

Many webmasters reported significant local search position shifts — some businesses saw positions swing or “ranking cliffs” around local packs, Maps listings, or localized organic positions.

Google did not officially confirm this as a formal algorithm update; many in the SEO community suspect it may have been a *bug or silent tweak rather than an announced algorithm change.

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[baby_bul]

Asian traffic is struggling ! That's a new one.

We simply have overboard Asian traffic these days.

They are basically proxies not legit ones I would say.