Google SERP Changes & Algorithm Updates - August 2025

**supaul** · 08-04-2025, 02:51 PM

Heavy traffic surges specially direct ones. But I am expecting them to be bots.

Many are real users as well. Traffic is increasing from EU and US.

der · 08-05-2025, 02:48 PM

(08-04-2025, 02:51 PM)supaul Wrote: Heavy traffic surges specially direct ones. But I am expecting them to be bots.

Many are real users as well. Traffic is increasing from EU and US.

RPM rates are also increasing from specific countries.

henry · (This post was last modified: 08-06-2025, 02:25 PM by henry.)

(08-05-2025, 02:48 PM)der Wrote: RPM rates are also increasing from specific countries.

They are rising and falling. Couldn't put a finger on them seriously

white knight · (This post was last modified: 08-07-2025, 02:45 PM by white knight.)

Slowly our UK traffic is coming back. So, is our EU traffic.

Subscriptions are high this time of the year which is odd. But conversions meaning not all are bot traffic.

eddie · (This post was last modified: 08-08-2025, 02:46 PM by eddie.)

(08-07-2025, 02:44 PM)white knight Wrote: Slowly our UK traffic is coming back. So, is our EU traffic.

Subscriptions are high this time of the year which is odd. But conversions meaning not all are bot traffic.

Again RPM is low today.

cbtech · (This post was last modified: 08-09-2025, 02:42 PM by cbtech.)

(08-08-2025, 02:46 PM)eddie Wrote: Again RPM is low today.

Actually its the traffic quality which is of low quality.

Abacus · (This post was last modified: 08-10-2025, 02:59 PM by Abacus.)

Can be a weekend issue.

UKcart · (This post was last modified: 08-11-2025, 02:48 PM by UKcart.)

Check if traffic and rpm both are coming back or not.

Our's EU traffic is back and also to some bit UK ones. But still waiting for the US.

carlbid · 08-12-2025, 09:00 AM

I’ve definitely noticed some fluctuations this month, rankings for a few competitive keywords have been bouncing quite a bit. Seems like Google’s testing tweaks to how it’s surfacing content quality and intent matching. Anyone else seeing shifts in long-tail traffic?

cc1 · (This post was last modified: 08-12-2025, 02:57 PM by cc1.)

(08-12-2025, 09:00 AM)carlbid Wrote: I’ve definitely noticed some fluctuations this month, rankings for a few competitive keywords have been bouncing quite a bit. Seems like Google’s testing tweaks to how it’s surfacing content quality and intent matching. Anyone else seeing shifts in long-tail traffic?

Long tail kw's are fluctuating since months now. It is not new atleast not for G.



Remember me