What anchor text should be used in backlink to rank a keywor

[Elly]

How important is Anchor Text to a Backlink, please also share some optimize tips for anchor test ??

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[micheljohn]

Anchor text send signals to both your website’s user and search engines.They also play a role in helping users navigate your site as well.anchor text may be like your's company name or appropriate keyword relevant to your business or some case study details related to your business ex- according to 2017 survey more than 10 lakh peoples visited to our site so on.,

[RH-Calvin]

Keywords used as anchor text helps to optimize your webpages and rank them higher in search engines.