Google SERP Changes & Algorithm Updates - October 2026

[elenor]

China and SG traffic are back again. I think they methodically used by the giants to choke traffic and revenue.

Indeed whenever that happens RPM goes down as well.

[bsteve]

After the spam update everything was quite until now a lot of fluctuations.

[cc1]

After the spam update everything was quite until now a lot of fluctuations.

Something is cooking. Everything remain fine until the bot comes.

[reger]

Another update at the horizon. @cc1

[supaul]

20% ad traffic is being consumed and no return.

So, far this AI mode is a scam it seems.

[elliekushn]

20% ad traffic is being consumed and no return.

So, far this AI mode is a scam it seems.

They are now studying search. But all I am seeing is bot activity rise.

[tallycounterio]

Interesting discussion. I've also noticed much higher volatility in the last couple of weeks, especially with AI overviews reshuffling positions beneath them. What seems more stable right now are branded and long-tail queries, where the intent is clearer. Curious whether others are seeing the same pattern on niche sites, or if certain verticals are holding steady.

[avrm_i]

Interesting discussion. I've also noticed much higher volatility in the last couple of weeks, especially with AI overviews reshuffling positions beneath them. What seems more stable right now are branded and long-tail queries, where the intent is clearer. Curious whether others are seeing the same pattern on niche sites, or if certain verticals are holding steady.

Even in the top position people aren't getting any traffic.