On-page and Off-page SEO & AI

[diaca]

How things have effected so far? And how things are going to effect in the future as per you guys.

[joycer]

Backlink building has definitely speed up. I am not talking about automation techniques or tools. But using AI to generate content and then put them in desirable sites.

[nehal91]

Don't do on-page optimization through AI. They will be bad no matter what that is my experience.

[davids]

If you ask me AI is even more work for us. It can't do a single thing with 100% effectively or 100% correct. After it has done it's job we have to manually check everything which increases the work hour drastically.

It lefts us to wonder why are we even using it in the first place? It is a tool of no good. It claims to do everything or anything but cannot perform a task.

[Chase Chalker]

To be honest, the biggest impact I've seen is the flood of low-quality AI content.
For On-page, AI is great for structure, but for Off-page, it's actually making things harder because the web is getting flooded with spammy, AI-generated sites. I think the future is going to swing back heavily toward human-curated links and directories because Google needs a way to verify what's 'real' vs what's just a generated farm.

[Chatter.Plus]

I think the 'future' is already here: Google is actively penalizing lazy AI content. The winners in 2026 will be the ones who use AI for research but still do the implementation and link building manually to ensure quality control.

[Stridefuel]

From a workflow perspective, AI has completely taken over the technical on-page stuff (schema, meta tags, internal linking) for me.
But for off-page, I haven't seen AI successfully replace the need for genuine relationship building or manual submissions yet. If anything, AI outreach emails are getting ignored more often now. We still need that human element to get the high-DA placements.

[firenum]

I'm seeing a massive shift in how Google evaluates 'Experience' (the extra E in E-E-A-T). AI can fake expertise, but it can't fake experience.
For on-page, I think we're going to see a return to first-person narratives and personal anecdotes. If your content sounds like a generic Wikipedia summary, you're in trouble. The winning strategy right now is using AI to build the skeleton, but forcing humans to add the muscle and skin.

[credibly]

The interesting thing is how AI is changing the technical side, not just the writing. I’ve been using AI to auto-generate Schema markup and structured data for thousands of pages at once.
Off-page is trickier, though. I feel like link velocity is being watched much more closely now. If an AI site suddenly generates 500 pages and gets 50 links in a week, that looks incredibly unnatural compared to how a human site grows.

[Hearcudisdo]

I’ve been using simple AI tools to spot weak pages, group keywords, and compare competitor links. It saves time and helps me focus on updates that actually move rankings.