7 hours ago
I’ve been noticing a big shift lately in how people search for information online. More users, especially professionals, are starting to rely on AI search tools instead of traditional Google queries.
AI search feels faster, more contextual, and more “human‑like” in how it understands intent. Instead of digging through 10 blue links, you get direct answers, summaries, and even action steps.
This shift is also changing how experts and businesses build visibility. Platforms like Prezlo are leaning into this trend by helping experts structure their knowledge so AI systems can understand and surface it more easily.
If you’re curious: Do you think AI search will eventually replace Google for most queries, or will they coexist?
Interested to hear what others in the SEO space are seeing.
AI search feels faster, more contextual, and more “human‑like” in how it understands intent. Instead of digging through 10 blue links, you get direct answers, summaries, and even action steps.
This shift is also changing how experts and businesses build visibility. Platforms like Prezlo are leaning into this trend by helping experts structure their knowledge so AI systems can understand and surface it more easily.
If you’re curious: Do you think AI search will eventually replace Google for most queries, or will they coexist?
Interested to hear what others in the SEO space are seeing.