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Basic points for running Adwords PPC campaigns - Printable Version

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Basic points for running Adwords PPC campaigns - ecampbell - 12-31-2016

What are the basic points that you consider as important in case of running a adwords PPC campaign?


Re: Basic points for running Adwords PPC campaigns - batman - 12-31-2016

Here are some which I think right now.

Avoiding negative keywords, using the appropriate keyword matches, grouping keywords perfectly, knowing the competitor, Checking campaign location settings and adjust location based bidding as necessary to improve performance etc.


Re: Basic points for running Adwords PPC campaigns - frank - 01-03-2017

batman Wrote:Here are some which I think right now.

Avoiding negative keywords, using the appropriate keyword matches, grouping keywords perfectly, knowing the competitor, Checking campaign location settings and adjust location based bidding as necessary to improve performance etc.

Good points you have pointed out.
But they are not going to work if you are not quite well monitoring your adword campaigns. Any good advertising campaign have to be monitored closely and make variations if needed.