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+--- Thread: What is Header Bidding? (/showthread.php?tid=2005)
What is Header Bidding? - regp - 12-21-2016
Can anybody explain to me what is a header bidding?
Re: What is Header Bidding? - frank - 12-21-2016
Its pre bid technology used by Google for google's ad exchanges.
Re: What is Header Bidding? - adam_jones - 01-13-2017
Header bidding, also known as advance bidding or pre-bidding, is an advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers.