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What On-Page Factors we should be focusing on? Share your insights.

Who is attacking you?
There are a variety of ways to unmask the people targeting you and your site with a negative SEO attack.
Inbound linksfavourite your favorite link analysis tool, you will need to segment the links you expect to have (your old links) to the new ones you believe are coming from an attack.
Injected content and links
If someone has managed to modify your existing site, you will need access to your server logs to determine which internet protocols (IPs) were used for the content or link injection. Some attackers hide the activities behind a series of proxies, but occasionally they slip up and don’t do so, which makes them much easier to find.
Comment spam
Comment spam links are usually built in one of two ways: manually or by using a spamming software. What makes data collection and interpretation easier when it comes to comment spam is the ability you have to access server logs and isolate which IPs were used in the posting attempts.
Hotlinking
Hotlinking can be hard to notice until a lot of damage has been done. It’s a practice that can negatively affect your site’s performance, since people embed your images on their site by linking directly to them.
User signals
While not an ideal situation by any means, the best part of someone manipulating user signals is the trail they leave behind.
Time to make changes
I have listed the more common negative SEO attack vectors, but for the purposes of introductory data collection, this is enough.

1. Effectively incorporating website keywords.
1. Featured snippets
3. Optimizing the site support structure
4. SEO practices for different parts of the website

Clean and Organized Code- It is essential to create your website following the finest practices for CSS and HTML. Using the right mark-ups, micro-formats and syntax are a must.
User-friendly Website- Your website is akin to architecture. In case of wrong materials, poor measurements or unorganized planning, the result will be an unstable mess.
Useful and Relevant Pages- It just takes a fraction of a second for people to make an initial assessment of a site. If they fail to get what they are looking for or face any other difficulty, they are likely to bounce.
Mobile-optimized Site- Despite everything being mobile, still some sites are not mobile optimized. If you are one of them, it is high time to change this.
Site Speed- Site speed is crucial to bounce-rate.
Secure HTTPS- Switching over to a secure HTTPS will act as a blessing for your site as this switch will offer improved rankings as confirmed by Google.
Local SEO- The truth is, a good number of people use the leading search engines for finding local information.
Social Media- SEO and social media have a relationship that is interesting.
Content Marketing- Content marketing is an extremely valuable tool when it comes to SEO.
Quality Links- It is link building that acts as the backbone for an effective SEO strategy.

Myth 1: Suite numbers are a ranking factor
It is surprising how often the topic of suite numbers comes up; it’s been rolling around for years.
People who rent an office or share a space with another business often wonder if having the suite number in their published address will give them a unique NAP (name, address, phone number) listing. They believe by adding the suite number it will somehow make their address stand out and be more visible.
Myth 2: Break any Google guideline and your ranking will be penalized
If you break the Google My Business guidelines, one of two things could happen. First, you could get a soft suspension, which means you will no longer have the ability to manage your local business via Google My Business. This is a big problem because you will no longer receive notifications about your listing, be able to use Google Posts or respond to reviews.
Myth 3: Your service area impacts where you rank
Google allows business owners to set the service area for their listing inside the Google My Business dashboard. This is a visual indicator of how far you are willing to travel to service customers.
Myth 4: Using a call tracking number will hurt rankings
Using a call tracking number will not hurt how your listing ranks if you move your “normal or regular” phone number to the additional phone line in Google My Business.

For those who bought app reviews for their apps, I just want to know if the high ratings and positive reviews are actually helpful for apps to generate installs and boost visibility in the app market?