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If any body will provide me some tips about eCommerce Content Marketing Strategy then it will be very helpful. I am about to start one so I really could use some good information.
The best content marketing strategy for eCommerce site is blogging in my opinion.
- Build blog in your site. Provide reviews of your product, show the utilities of them & how will the customers be benefited with it, along with them create show the variety of products present them to your customers in the best possible way.
- Only building your own blog isn't doing the entire thing. Guest Blog in your fellow niche blogs, entrust your audience that you are willing to help them no matter what happens.
- Publicity is also important for an eCommerce site. Build content which worth good information and outreach them to your clients using various social media channels, forums /communities etc.
- Paid publicity can also be done by press releases, newspaper articles etc which will gain some good links to your blog and in turn you will get traffic & eventually more conversions.
Building good content is necessary but more importantly we need to focus on the content's marketing and outreach also. Social channels are always good mediums to do that but I also rely on paid advertising mediums such as adwords to get to the proper audience.
Content marketing provides customers with genuinely useful information that can solve problems.
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