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What strategies would you use to generate leads?
Whatever is needed.

Solely depends on the niche and the targeted audience. Can you elaborate more what kind and type of leads are we talking about here?
Create a content that will be compelling and will create incentive. That's the hard part. Generating leads from it then will be the easy part.
There are several lead generation techniques, some are paid and some are free.

Your website is the best platform to generate a lead that is your lead generation form. This is the place where your visitors needs to convert. Your site must have - pay attention to forms, Calls-to-Action (CTA), layout, design, and content.

Blogging or content publishing on your website is another technique to create trust with your buyers. Make your article well optimized to land up the target audience on your blog. Never avoid doing blog sharing in social media.

Social Media is the best place to get real-time audiences. Through social media, buyers will learn about products and services through influencers and peers.  Social media is the right platform to generate lead and also for branding.

Google Display Ads (paid marketing) are very effective to generate leads. But you need to spend a lot in the beginning.

With Pay-per-Click ads, you need to pay for each click on your ad which is displayed on a SERP or on a website.

Guest blogging is another effective method to reach the target audience. Create great content with a catchy title.  Also, share the published article link in social media.

You can also reach to the buyers through the Direct Mail. It is an old technique but still an effective method to generate lead.
Lead magnets strategies. never misses
A little bit of explanation is expected in the discussion.
For long term SEO is the best way to generate leads. For short terms, PPC can make you a good leads. Interact with the targeted audience through social media sites and forums. Making youtube videos can generate good leads also.