There are companies who provide insight and data about the audience to the marketing companies. So, they can target the audience more carefully and have conversions. But exactly do they do? I mean facebook also gathers data, how this is different from theirs?
One thing I will say that the details provided by those companies are more detailed and also they provide many customized tools to manipulate that data. To increase productivity, gathering more information, generating leads, filtering leads and even getting conversions.
These companies gathers data according to age, sex, demographics, internet browsing behavior, making purchases etc. So, you can imagine even though they look like facebook insights but actually they are far more sophisticated.
They are similar to fb insights yes but not the same. Those data's provided by the companies are even more detailed and user behavior oriented. Because they just don't collect data, they collect it & analyze it to understand what actions can be taken or not taken in order to compel the user to do something.
Data companies specialize in collecting, processing, and analyzing vast amounts of information from multiple sources - online activities, consumer transactions, and social media interactions among them - before cleaning, organizing, and analyzing it to uncover trends, patterns, and insights that help businesses make informed decisions, understand market trends and tailor products or services to customer needs. Often, data companies also offer analytics tools and services to assist organizations in interpreting and using their data effectively, thus improving strategic planning and operational efficiency.
At their core, data analytics companies transform raw, often unstructured data into actionable insights. While theoretically, anyone can produce the same insights as data analytics companies, the reality is data analytics firms do it better, faster and more efficiently than anyone else