What do you consider to be good and great copy?
A copy that creates engagement is a good copy.
And a copy which takes away engagement to its own. And persuade the visitor to become lead and finally get a sale, is a great copy.
Once again all hail King Brian.
A good copy creates engagement and a great copy get sales, plain & simple.
A compelling copy in digital marketing should be engaging and relevant to its target audience's needs and emotions, persuade effectively, be creatively distinct, SEO optimized, and provide a clear call to action. Continuous refinement and authenticity are keys to building consumer trust and driving conversions.