Some sites charge way more then usual market price. I am having this issue. These sites usually sell direct ads and not via any third party service. Why is that?
Usually a site sells direct ads when they are big. So, they decide their own ad prices because they know they will be paid. But still a site should not charge an irrelevant number. Share some more information about the ad bids and the site's charging.
Similar sites selling ads are charging $30 per month but this site is charging $35-40.
From what I am seeing this isn't much of a difference. $5-$10 more or less aren't much of a issue. Yeah, if the difference exceeds $20 or so then should worry.
Agree. OP is overreacting.
But the other sites are selling from third party services. And here also the site is demanding $40.