SEO MotionZ Forum

I'm operating a roof truss manufacturing business, and I'm thinking about using social media for lead generation among builders, contractors, and even owner-builders.

What platforms should a roof truss manufacturing business mainly focus on? How should I tailor the content to be appealing for the construction industry professionals? Besides Facebook Instagram LinkedIn, or YouTube, do you think promotion of products like roof trusses, wall frames, floor trusses, and Posi-Strut systems is feasible?

If you could share any tips or strategies that have worked for you with using social media to get inquiries, I would be very thankful.

Facebook & Instagram is best option, run lead generation ads on this platforms and then add contact forum of facebook only not website form, the lead quality and quantity both will improve within 1-2 months you will notice considerable benefits.

I use Social Media Search to find builder and contractor profiles on Instagram and Facebook. It helps verify their activity before I run lead ads. This approach has improved my inquiry quality.

If you are looking for leads for a roof truss business, Instagram and Facebook are the wrong platforms. Try LinkedIn and Alignable. They are both more business focused and getting leads from those platforms I find easier and more reliable than Instagram and Facebook. Also, forget X. I never got one bite from that platform.

Focus your roof truss business mainly on LinkedIn and Facebook, while using YouTube for deep technical proof.