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What will be your business strategy if you are starting an eCommerce site?
80-20 for PPC and SEO, atfirst. As soon as the site becomes popular and start getting some free traffic then more on SEO and less in PPC.
Even though SEO is necessary. But for this kind of business I will say that solely to depend on PPc at the first.
kingp Wrote:Even though SEO is necessary. But for this kind of business I will say that solely to depend on PPc at the first.

Exactly my thoughts. For an eCommerce site SEO is not the immediate concern.
You can grow your E-Commerce business using SEM - search engine marketing, PPC, or an organic way like SEO. This will help to increase business.
Daniel@30 Wrote:You can grow your E-Commerce business using SEM - search engine marketing, PPC, or an organic way like SEO. This will help to increase business.

You just suggested everything. Its not a strategy Sad .
First work on brand exposure and then try to get sales. SEO can wait. As the name tells its for the long run.
Be sure to keep seo performance in the norm - not much picking up, spending a lot of resources on it. In general, for me, a good example of this site https://checkgain.com/ is a good middle ground. But I agree that it is worth first to work out the concept, and then pump the seo. But do not forget about it.