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How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis?
Review Their HTML Source:
Did you know that you can find your competitor’s keywords hidden within their HTML source code? All Internet browsers offer users a way to view the source code of any web page.
Use Google Keyword Planner Tool:
Don’t just rely on Google Keyword Planner Tool for broad keyword analysis! Put this tool to good use by inputting your competitor’s URL into the “your landing page” field.
Choose & Narrow Down Your New Keywords:
Use the above two methods to analyze the web presence of your top five competitors and compile a list of 10 – 20 new keywords and phrases.
Use any good tool such as SEMrush. And it will show you.