07-30-2018, 05:54 AM
SEO copywriting: What’s branding got to do with it?
Great SEO copywriting involves much more than simply writing for Google, or even writing for your target audience. It is a beautiful balance of both, and to do it effectively, you often have to think outside the box.
To break it down, SEO copywriting is a way of writing that is both SEO-friendly and speaks to your audience in a way that attracts and converts them. It is NOT a means of simply plugging in keywords and walking away.
In fact, people often ask me about keyword density when it comes to my writing, and in reality, that metric hardly ever pops into my mind.
If you are truly sharing high-quality, accurate and informative content that answers a question your audience may have, it’s already on its way to being SEO-friendly. You then just need to do the research to confirm that those terms have the search traffic and competition level that you are after.
Great SEO copywriting involves much more than simply writing for Google, or even writing for your target audience. It is a beautiful balance of both, and to do it effectively, you often have to think outside the box.
To break it down, SEO copywriting is a way of writing that is both SEO-friendly and speaks to your audience in a way that attracts and converts them. It is NOT a means of simply plugging in keywords and walking away.
In fact, people often ask me about keyword density when it comes to my writing, and in reality, that metric hardly ever pops into my mind.
If you are truly sharing high-quality, accurate and informative content that answers a question your audience may have, it’s already on its way to being SEO-friendly. You then just need to do the research to confirm that those terms have the search traffic and competition level that you are after.