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Full Version: What do you guys think of this kind of list?
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The list is basically B2C. It has got emails and data fields in it. The list is basically I collected from several instances over the last year through online stores.
Personally I don't think that this kind of list is going to work.

From what I am seeing that you have to clean the list and then start your campaign. As its been a year I bet many of the contacts have gone cold or users who have abandoned their account and the service provider after a certain amount of time turns the address into a recycled spam trap.
If its a single opt-in list then for B2C marketing it will be worthless. That's not because the list is old but the list is gathered by you. Its that the users wished to be in your list.
Guess I just have to dump the list. An start creating a new one.