SEO MotionZ Forum

Hello Friends,

What is the character limit for AdWords ad?

I think 30 characters limit for AdWords ad.

In ad words the headline should be of 30 chars and the condensed description can be of 80 chars.

As on July 26, AdWords rolled out new character limits that change the way text ads display content. The new character count is 30-30-80, and consists of: two headlines of up to 30 characters of text; and. one condensed description line of up to 80 characters.

Length limits
Field: Max length
Headline 1: 30 characters
Headline 2: 30 characters
Description: 80 characters
Path (2): 15 characters each

Character limit for Adwords ad is 25 character limit per callout. Minimum of 2 callouts must be loaded in order to be eligible to show.

And on July 26, AdWords rolled out new character limits that change the way text ads display content. The new character count is 30-30-80, and consists of: two headlines of up to 30 characters of text; and. one condensed description line of up to 80 characters.