Is it okay to use 2 PR services? I mean one for European Market and another for American Market.
I think its a very good idea.
One PR service for one continent is a good thought. You will definitely double back your audience.
Its a great idea if you work it up for good.
I think its a very good idea. PR also play an important role in the times of crisis. Imagine that an angry employee or the competition starts to spread unpleasant rumours about your company.