How can I promote an online clothing shop? We have a small budget in advertising so there is that.
If you have a small budget. Then start with social media groups. Alike minded people are easily to get influenced and hence you will get sales. Once you start getting conversions you can increase your advertising budget.
Go with Fb ads, you would be surprised how then can turn out when it comes to clothing.
You may also try PR and traditional offline marketing.
Haven't you tried Podcasts?