SEO MotionZ Forum

To increase rankings, what things should not be performed to avoid a penalty?

Instead of focusing on what to avoid, focus on what to do and follow white hat SEO and Google Guidelines to avoid penalty.

sinelogixtech Wrote:To increase rankings, what things should not be performed to avoid a penalty?

Work on white hat seo techniques to avoid search engine penalties. The best way to update good content and build good backlinks for your website.

Publishing unique content, using link-building techniques and backlinks from high quality sites will help in increasing rankings.
Following black hat techniques may increase website ranking but eventually get banned for using such fall methods to rank website.

10 tips given below:
Lay the Groundwork
Do Your Initial Keyword Research
Check Out the Competition
Consider Intent
Conceptualize the Content
Execute
Optimize for Your Keyword
Publish
Promote
Analyze

Don’t Buy Links
Don’t Stuff Keywords
Check Backlinks and Disavow Bad Ones
Don’t Use Interstitial App Pages on Your Mobile Site
Don’t Use Sneaky Mobile Redirects
Don’t Use Spun Articles as Content
Don’t Sell Links

buying links and building PBN.

Hi,

1. Stop choosing irrelevant keywords
2. Don’t buy or sell backlinks
3. Don’t do keyword stuffing
4. Stop publishing duplicate content
5. Don’t skip meta title and description
6. Don't neglect internal linking
7. Don't forget to track your website analytics
8. Don’t ignore social media network for website services promotion

Avoid using Black Hat Techniques. Go with White hat SEO. It takes some time but you can get gradual, steady growth in SERP.