Is it really a good idea to start our ad campaign with in-line text ads? We will be doing ad campaign for the first time.
Look I don't want to de-motivate you buts. In-line text ad campaigns are very hard to execute. I will strongly suggest that you start with display ads.
davidm Wrote:Is it really a good idea to start our ad campaign with in-line text ads? We will be doing ad campaign for the first time.
Why do you wanna do it anyway? Most of the marketers void it because many of them end up spamming their own audience.
What did you guys advice then CPM or CPC?
For branding purposes go for CPM and to get sales go for CPC.