Hi,
some days before I have run a campaign on google adwords. But there is no leads generated. Clicks only received to my website. What are the steps required for lead generation?
Well if you are receiving clicks then its safe to say that your ad campaign is running smoothly. But that means you have some problem with your landing page that is hindering your visitors to turn into leads. Share some more information so that we can help you.
From what's you are saying. I will suggest that get your landing page checked by any professional or post it here.
Are you running a subscription based system?
You do not just run a campaign because it will take further studies to analyze the competition and strategically create an compelling ad in which will effectively engage and converts well.